We were catching up with FL artist Vit6l and the topic of snow came up. Apparently, Vit6l’s never seen it. I talked with the guys at Loading Magazine and we had him fly him out to Boston to shoot a music video. Cars were breaking down, car crashes were fucking up traffic, flights were canceled and delayed but we came all this way the show must go on.

Vit6l is hard but at the end of the day, he’s just a good-hearted kid who wants to connect with the world. He was on his Instagram live cheesing as the falling snow dropped on him. He showed up to Massachusetts with nothing but some Yeezy’s & Slides but he was still out there enjoying every second of the snow. When asked what his priorities are when it comes to the industry side of things, he said “my goal isn’t just monetization, it’s about experience and connection.”

Day 1 of the trip we had to just get home safe, that was a mission within itself.

Seeing our world up here in the Northeast gave him a new perspective on why we grind so hard up here in Massachusetts. The best way I can put it is it’s 10 degrees out & keeping the heat on is expensive!! That’s why up here it can get so shiesty because at the end of the day everyone’s just trying to survive. It was funny Vit6l was so fascinated in our snowstorm protocol we have up here such as brushing off the snow off our cars, how to run on top of the ice, and he was pissed when I told him we didn’t have time for sledding. Like actually mad. It was hilarious.     

Day 2 was all business.

We were lucky to have local legend TD (@TDVisualz) come out and film for us in downtown Haverhill. Downtown Haverhill has a lot of large brick buildings that are often repurposed Shoe Mills from back in the day. Naturally, this creates a perfect opportunity for alleyway shots that look especially dope with all the brick and snow. After the downtown scenes were shot we gave Cindy the owner of Nathans Variety a visit. She doesn’t know much about hip-hop but she is a staple in our community, and she is mad supportive of the creative scene in Haverhill. She was happy to support us and let us film, no questions asked. Next time you need a pack of Backwoods go see Cindy at Nathans Variety. She’ll get you right.

It was a productive day for sure. TD killed it with the visuals, and local Artist/ Actor Janai (@JayoAIntShit) got involved too. Vit6l’s friend and collaborator Tay (who is also the editor for @Trashgang) chopped and screwed the visuals and brought the exact energy that Vit6l needed to match his style for “Goin’ Up”, off of Vit6l’s upcoming EP: FAYGO FEELINGS.

Before I dropped him off at the airport, just 36 hours after his arrival I asked him what his favorite part of the trip was and he said “being able to put faces to people and mental images to places he’s heard so much about.” Being able to collaborate with creatives both local and far away on a project has been an insane experience for both Vit6l and myself.

Follow VIT6L on Social Media:
https://www.instagram.com/vit6l
https://www.twitter.com/notvit6l