Pouring his heart and soul into each melodic bar, Rot Ken is on the path toward exalted status in the Georgia trap scene. Kicking back in a dimly-lit hotel room with some of his day ones, Ken shares “Never Too Rich,” a new music video. Produced by EJ Beats, ​macshooter49 & Beatsbyjuko, “Never Too Rich” is a showcase for Rot Ken’s furiously energetic flow, as he dips and dives over dramatic pianos and squeezes syllables between blasts of 808: “We on top of this shit like a hat/Get some money and never look back,” he spits. Directed by Jeantario Productions, the video finds Rot Ken living a rock-star lifestyle in a hotel room with some friends as he enjoys the spoils of his recent rise.

“Never Too Rich” is the latest video from Yahweh Child, Ken’s blistering new project, released earlier this month. Signed to a joint venture with Taz Taylor‘s Internet Money and JetsonMade‘s BoyMeetSpace, Rot Ken has earned the co-sign of two of the industry’s top producers, who trust him to annihilate some of their most invigorating instrumentals. On Yahweh Child, the young rapper demonstrates that their faith is not unfounded, as he rains down triplet flows and searing hooks like manna from heaven. Home to recent singles “Mask On,““Heartless,” and “No Mind,” plus a guest spot from Stone Mountain, GA spitfire Yung Sinn, Yahweh Child is available everywhere via BoyMeetSpace / Internet Money / 10K Projects.