One of the many wonderful things about the music industry nowadays is that everybody has their own pathway and story about their journey into making music. Almost every single time, learning these back stories helps humanize them a bit more, leading to an interpersonal relationship between the artist and listener. Hailing from Los Angeles by way of New Jersey, rising vocalist Maur Kii‘s story is a deviation from the norm, as he went into service with the Air Force for 8 years after his freshman year. Returning from service and earning degrees in Entertainment Business and Music Production, he put his knowledge to use and showcased his development. Now, he checks into our pages with his engaging new single, “Emoji Love.”

Produced by Lou Xtwo, “Emoji Love,” is an infectious, melodically driven record that finds Maur speaking on an all-too-familiar feeling of meeting a beautiful woman and getting to know them through daring emojis and lustful texts. Showcasing a firm understanding of his voice, Maur does a brilliant job of sticking to his comfortable pockets, especially on the hook. Capturing the entire essence of the record, Maur comes alive during this time, creating a hook that it would be a massive understatement to just deem, “catchy.”

In all, “Emoji Love,” is both a great introduction to Maur Kii for new listeners, as well as standing out as something more seasoned fans can appreciate as well. Take a listen to the single below and get familiar with Maur Kii.