OMGitsBeezy Tells His Story In ‘Repentance’ Music Video

OMGitsBEEZY powers up with lyrical conviction over contemplative production from MurphyKid and Bixtel in the cinematic video for his “Repentance” anthem.

Personifying a 2018 near-death experience in which OMGitsBEEZY, whose real name is Nicholas Murphy, was shot down in North Carolina, “Repentance” captures the icons+Giants signee recounting his thoughts the moment a bullet meant to kill him left him temporarily paralyzed instead.

The official video for the harrowing release, which is directed by Fatin “10” Horton and Woosy, also opts for a twisted and suspenseful plot capturing OMGitsBEEZY in the midst of an eery out-of-body experience as he watches his own life play out like a reality show.

OMGitsBEEZY keeps it real and even makes peace with his shooter in his verses on “Repentance” all while acknowledging his part in all of the violence.

“I can’t be mad because someone caught me slippin/I can’t be mad because a young nigga shot me/Cause I would’ve did it too if I was in his position/I can’t act like I ain’t been on a mission/I can’t forget bout the way I was living,” OMGitsBEEZY raps.

The release of “Repentance” initiates the start of OMGitsBEEZY’s 2022 campaign, which was already organically catapulted by the momentum he built up with his 2021 The Leaks, Vol. 2 album — the follow-up to his 2018 album of the same name.

Since he began producing his own music at 12-years-old, OMGitsBEEZY has focused on elevating his craft through a years-long process that came to a head upon the release of his breakout 2019 Boyz N The Hood project.

OMGitsBEEZY recently joined the independent record label icons + Giants, which is also home to multi-platinum artist-producer Dubba-AA, who is rolling out his artist project following his hit-making placements with rappers such as NBA YoungBoy, Lil Uzi Vert and more.

Launched in 2021, icons + Giants is an exclusive joint venture partnership with ADA Worldwide, the independent label and artist services arm of Warner Music Group. The diverse outfit was founded by Grammy-nominated songwriter, producer, entrepreneur, and artist manager, Billy Mann, in conjunction with A&R executive and artist manager, Benton James.

Watch the video for “Repentance” below.

Releated

Devert Artimas – “Brand New (Freestyle)”

For more than ten years, Bay Area rapper and icon Devert Artimas has been a staple on the west coast hip hop scene and entertainment venues throughout California. But with his newly released freestyle single “Brand New”, Devert unleashes a slappin’ hip-hop anthem laden with raw lyrical content inspired by his Bay Area upbringing and […]

Dee-1 & Raheem DeVaughn Want To “Purify My Eyes”

Fresh off his Breakfast Club appearance after having “Lines Drawn” with help from Billboard and successfully migrating From The Hood To Harvard, NOLA native Dee-1 taps Soul singer/songwriter Raheem DeVaughn for “Purify My Eyes.” Continuing his theme of counter-culture centered messaging the timely track, which was produced by Anonymous, urges listeners to replace images of […]

Artist Highlight: Who Is Astro Benja?

Hey there, music lovers! Have you heard about Astro Benja yet? If not, you’re in for a treat. This talented singer-songwriter, multi-instrumentalist, producer, and arts enthusiast hails all the way from Santiago, Chile, and has been making waves in the Nashville music scene since December 2023. Drawing inspiration from the likes of Daniel Caesar, Frank […]

Chelsea Pastel Says The “Price Going Up”

To celebrate “Greener” pastures, following the announcement of her joining Kid Cudi’s ‘Insano World Tour,’ Cleveland native Chelsea Pastel releases the Cassius G-produced single “Price Going Up.” Marking CP’s explosive entrance into 2024, the empowering anthem resonates with anybody pushing forward with resilience and determination. With infectious beats and powerful vocals, she asserts her presence […]