Not Your Typical Business: Whiteboard Is Making Waves In China
Based in China, Whiteboard is one of the top curated visual music programs in the area. While their Western social media (i.e. YouTube) metrics seem minute, one wouldn’t expect the reality of their numerical prowess in China.
It makes sense, though. At this point, the rule of thumb “quality is key” is thoroughly proven. With growing access by the day, brands like Whiteboard are emerging more and more frequently. Their growth is based around the quality of the artists – and the art- they feature on the show. It’s just a matter of time before their growing influence takes hold in North America and beyond. The simplicity of the visual settings in their videos is reminiscent of Rick Rubin’s “Shangri-La” studio setup; the main priority is the art. The settings’ minimal style allows for proper emphasis of the featured artists and their art. Take a look for yourself in the link below.
