Atlanta multi-hyphenate Lil Gnar has proven himself a worthy herald to bring the takeover of Chief Keef’s recently-launched 43B record label to fruition. Enlisting his mentor’s production talent in collaboration with Young Malcolm, Gnar shares his latest eruptive single “Triple S.” Earning its title from Gnar’s favorite brand of Balenciaga sneakers, “Triple S” finds Gnar launching a barrage of fashion-forward flexes, as bell tolls highlight the end of each bar like its keeping score. The opposition never comes close: “Rick, Rick, Rick, all black on some goth sh*t/Neck and wrist done caught the Holy Ghost, I’m like a prophet.”

Directed by Lil Gnar himself, alongside Sam McGrath, the video for “Triple S” portrays the ceaseless grind it takes to shine so brilliantly, despite how effortless the 43B flagbearer makes it look. A private jet flight might be a once-in-a-lifetime luxury to most, but for Gnar, it’s no more than a commute. He jumps off the jet onto the Rolling Loud New York stage to light up his set before popping out to support Sosa’s, with a colorful cameo from Lil Uzi Vert. 

The release of “Triple S” follows the recent Chief Keef-featured “Almighty Gnar” single, and arrives in the wake of DIE BOUT IT, Gnar’s latest album, which arrived in May. Home to the hit singles “Missiles” ft. Trippie Redd, “Diamond Choker” ft. Lil Uzi Vert, and “New Bugatti” ft. Ski Mask The Slump God, Chief Keef & DJ Scheme, DIE BOUT IT confirmed Gnar’s status as one of the hottest independent rappers in the game today.