With any and everybody having the access to make and release music, the landscape of grabbing the attention of fans has become vastly more complicated. Instead simply releasing great music with a traditional marketing plan, artists nowadays have to come up with elaborate schemes in order to just get people to press play, with some more effective than others. Hailing from Atlanta, rising rapper BOREGARD. has no problem creating buzz, with his latest escapade involving him being kidnapped by his Bizzaro-like tether, NOREGARD., who has faithfully been releasing new music from BO each month in hopes of gaining him more buzz. Looking to keep the scheme going, he drops off his engaging new EP, High In School.

Clocking in at 8-tracks, High In School is an engaging project that finds BOREGARD. leaning more into the wavy side of things. Throughout the project, BO. slices through a handful of thumping, high-energy beats as he gets out his comfort zone to deliver one of his most accessible projects yet. Utilizing video game and Anime inspired production to his advantage, he showcases amazing stamina as he hardly takes a break throughout the project, opting to ditch splashy guest verses for a more calculated singular perspective. Standouts from the project include, the spacey trunk rattler in, “TonkaTruck,” and, “Ask Me!,” an infectious record that finds BOREGARD. and featured artist Wiley From Atlanta staking their claim as two of Atlanta’s exciting young prospects.

Peep the EP below and get hip to BOREGARD.