ASTN Drops Thrilling New Video for “Be So Cruel”

This week, singer, songwriter, and Tik Tok sensation, ASTN, dropped a thrilling music video for his new track “Be So Cruel”. The track is an ode to exes and moving on from relationships; and how that is easier said than done. “Be So Cruel” premiered at Brain Dead Studios, a charming reinvention of the Silent Movie Theater, founded in 1942, ans followed by a screening of American Psycho.

American Psycho is the primary influence in the direction of the video, with ASTN adopting a Patrick Batemen-esque psychopathy while dealing of his ex finding new love. Despite the video’s dark and ominous tone, the track itself is bouncy and smooth, as ASTN croons about forgetting his ex… until he sees her with another guy that is. “And I hope this breaks y’all up,” he sings, as he violently imagines the final fate of the two lovers.

“‘Be So Cruel’ is one of those songs that happened for me right when I needed it,” ASTN explains. “I had just gotten out of a pretty long term relationship and wasn’t quite sure how to feel about it. This song is a perfect portrayal of that.”

ASTN further explains: ”The lyrics represent the heartache and agony that comes with seeing a previous lover move on. All while the instrumentation behind the lyrics symbolizes a sense of freedom.”

ASTN, pronounced Austin, is an LA based singer, songwriter, and producer, who makes genre-blurring tracks over light and bouncy R&B production. His hooks are infectious and relatable – you can hear more of them on his new five-track EP,  You’re Almost There, available on all streaming services. Keep up with ASTN on Instagram, Twitter , and TikTok and watch his suspenseful new video for “Be So Cruel” below.

Leave a Reply

Your email address will not be published. Required fields are marked *

Releated

FN HERB signs development deal with Bentley Records & drops new single, “Help”!

FN HERB has had an eventful 2022. Not only has The Orangeburg, SC rapper recently graduated from South Carolina State University with honors, but he also inked a monumental Year Artist development deal with New York-based major independent label Bentley Records. His Latest single “Help” has already taken social media by storm and gained the attention of Hot […]

Baltimore-Based Recording Artist Nuh Khaid Releases New Single, “Dream Sequence”

From Baltimore comes Nūh Khalid, a prominent artist celebrating his most recent release “Adolescent Romance” an 8-track project that grips the trials and tribulations of young love. “Dream Sequence” noted as track 4 on the album really digs into the fizzles of the honeymoon phase as Nūh Khalid rides melodies over the beat produced by […]

DN-The Musician Drops New Electrifying Album, “The Messages”

Reigning from Delhi, India comes DN-The Musician, comes with his album titled The Messages, an album composed of various tracks each with its own message. Throughout the album you’ll hear tracks like “Back In The Day” and “Peace” with varying tastes and topics like past lovers and governmental oppression. With varying styles and beats DN manages to rock the […]

AUTHENTIC8401 IS “THE GAME” REINCARTED. “HANDSOME DEVIL” OUT NOW.

Authentic8401 is in my top 3 most slept on artists in Massachusetts. His tape “Handsome Devil” that dropped 3/26 will definitely wake folks up. Lyrically speaking, Authentic8401 is super refreshing, considering rap’s current climate. He definitely gives me flashes of The Game early in his career. Remember when he was working with 50? If you […]

Hueseff Knight – Eternal (Album)

LA Native Hueseff Knight has stepped into the spotlight, recently droppping “Quintessence” shortly after dropping his 2021 album “Eternal” both produced by his partner De’La. Hueseff also operates under another alias  as “Souláce” with his business partner Roger Rivera who he’s been working with since 2013 dropping albums like “Elegant Freestyles, Scenic Route, and Lost In […]

Studiocult’s, Yuliya Veligurskaya Takes Jewelry And Accessories To Another Level With Her Designs

Reigning from Brooklyn, Yuliya Veligurskaya is the mastermind behind one of the most anticipated brands of our era, Studiocult. Yuliya began her creative journey in the world of architecture. After years of working in a more structured, corporate environment, her passion enveloped other forms of design and it wasn’t long until she wanted something more for […]

LAKE! Might Just Be Your New Favorite Artist With “Dead Roses”

Out of Los Angeles, California emerges an insanely talented 18 year-old vocalist/producer/engineer LAKE! – his debut drop “Dead Roses” is easily one of our favorites from this week. LAKE! is seated at a unique position with a much-coveted hot start to his music career. He’s already accumulated over 100k followers on Instagram, and is demonstrating […]

JuggBaby Rx – “Next Season”

JuggBaby Rx, born Joseph Weathered, is a rising Fort Worth, Texas based artist. He just dropped a hot new single titled “Next Season”. JuggBaby Rx says, “This project was born from a lack of people wanting to get paid and get off the lazy seen, next season will be better”. The talented artist creates music […]

Massachusetts Hip-Hop Veteran Millyz Drops New Single “Die Clouted”

On “Die Clouted”, Millyz waxes poetic about the trials and tribulations of his decade-long come-up and reflects on the pitfalls that have come along with his well-earned success. The video for the track shows Millyz taking stock of how far he’s come amid scenes of dressing rooms and luxury vehicles, surrounded by a star-studded list of cameos and collaborators, including G Herbo, Wallo, and Dave […]